Comments on: Illusion Labs' 'Sway' Swings into App Store http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/ ... keeping in touch with the latest in iPhone gaming Fri, 10 Feb 2012 12:35:00 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Anders http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-13883 Anders Thu, 26 Feb 2009 08:43:13 +0000 http://toucharcade.com/?p=1889#comment-13883 @dannys95: Yup, we are currently discussing more levels. @rich_952000: See above ;) @dunkee: I rather not comment on other companies, and I like Chillingo, they are nice people, but if you look at where their other games are on the top 100 list after they increase the price, I think you can find the answer why "cheap first, correct price later" is a bad decision. Touchgrind for instance, is still on the top 10. I know customers prefer to pay $0.99, of course -- who wouldn't, but it is a bad business strategy which in the long run will only keep your company from creating new and fantastic games. It's backwards, I know, but that's just how the market works. And people will not buy it if they missed the "sale". They will instead wait for another sale, that's what I would do. It just feels like I would do a bad purchase if I bought something at a higher price even though a couple of dollars is no money at all anymore. Sway really is a proper game, with a lot of polish and small details that took a lot of work and sleepless nights, and the amount of hours of entertainment it gives, I'd say it's well worth the $4.99, but then again I work at Illusion Labs ;) Cheers! Anders, from Illusion Labs @dannys95: Yup, we are currently discussing more levels.
@rich_952000: See above ;)

@dunkee: I rather not comment on other companies, and I like Chillingo, they are nice people, but if you look at where their other games are on the top 100 list after they increase the price, I think you can find the answer why "cheap first, correct price later" is a bad decision. Touchgrind for instance, is still on the top 10. I know customers prefer to pay $0.99, of course -- who wouldn't, but it is a bad business strategy which in the long run will only keep your company from creating new and fantastic games.

It's backwards, I know, but that's just how the market works. And people will not buy it if they missed the "sale". They will instead wait for another sale, that's what I would do. It just feels like I would do a bad purchase if I bought something at a higher price even though a couple of dollars is no money at all anymore.

Sway really is a proper game, with a lot of polish and small details that took a lot of work and sleepless nights, and the amount of hours of entertainment it gives, I'd say it's well worth the $4.99, but then again I work at Illusion Labs ;)

Cheers!
Anders, from Illusion Labs

]]> By: Anders http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-298847 Anders Thu, 26 Feb 2009 08:43:00 +0000 http://toucharcade.com/?p=1889#comment-298847 @dannys95: Yup, we are currently discussing more levels. @rich_952000: See above ;) @dunkee: I rather not comment on other companies, and I like Chillingo, they are nice people, but if you look at where their other games are on the top 100 list after they increase the price, I think you can find the answer why "cheap first, correct price later" is a bad decision. Touchgrind for instance, is still on the top 10. I know customers prefer to pay $0.99, of course -- who wouldn't, but it is a bad business strategy which in the long run will only keep your company from creating new and fantastic games. It's backwards, I know, but that's just how the market works. And people will not buy it if they missed the "sale". They will instead wait for another sale, that's what I would do. It just feels like I would do a bad purchase if I bought something at a higher price even though a couple of dollars is no money at all anymore. Sway really is a proper game, with a lot of polish and small details that took a lot of work and sleepless nights, and the amount of hours of entertainment it gives, I'd say it's well worth the $4.99, but then again I work at Illusion Labs ;) Cheers! Anders, from Illusion Labs @dannys95: Yup, we are currently discussing more levels.
@rich_952000: See above ;)

@dunkee: I rather not comment on other companies, and I like Chillingo, they are nice people, but if you look at where their other games are on the top 100 list after they increase the price, I think you can find the answer why "cheap first, correct price later" is a bad decision. Touchgrind for instance, is still on the top 10. I know customers prefer to pay $0.99, of course -- who wouldn't, but it is a bad business strategy which in the long run will only keep your company from creating new and fantastic games.

It's backwards, I know, but that's just how the market works. And people will not buy it if they missed the "sale". They will instead wait for another sale, that's what I would do. It just feels like I would do a bad purchase if I bought something at a higher price even though a couple of dollars is no money at all anymore.

Sway really is a proper game, with a lot of polish and small details that took a lot of work and sleepless nights, and the amount of hours of entertainment it gives, I'd say it's well worth the $4.99, but then again I work at Illusion Labs ;)

Cheers!
Anders, from Illusion Labs

]]> By: dunkee http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-13882 dunkee Thu, 26 Feb 2009 08:11:57 +0000 http://toucharcade.com/?p=1889#comment-13882 I completely agree with SalsaMD's 1-2-3, that's the best pricing strategy. We early adopters have been burned way too many times. And these companies keep milking us like crazy. They just want to steal our money and rewards late adopters. They just can't seem to learn from the success of Chillingo and its pricing strategy. I completely agree with SalsaMD's 1-2-3, that's the best pricing strategy.
We early adopters have been burned way too many times. And these companies keep milking us like crazy.

They just want to steal our money and rewards late adopters. They just can't seem to learn from the success of Chillingo and its pricing strategy.

]]> By: dunkee http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-298846 dunkee Thu, 26 Feb 2009 08:11:00 +0000 http://toucharcade.com/?p=1889#comment-298846 I completely agree with SalsaMD's 1-2-3, that's the best pricing strategy. We early adopters have been burned way too many times. And these companies keep milking us like crazy. They just want to steal our money and rewards late adopters. They just can't seem to learn from the success of Chillingo and its pricing strategy. I completely agree with SalsaMD's 1-2-3, that's the best pricing strategy.
We early adopters have been burned way too many times. And these companies keep milking us like crazy.

They just want to steal our money and rewards late adopters. They just can't seem to learn from the success of Chillingo and its pricing strategy.

]]> By: Sway für iPhone « ale1981 http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-13879 Sway für iPhone « ale1981 Thu, 26 Feb 2009 07:51:13 +0000 http://toucharcade.com/?p=1889#comment-13879 [...] Test gibts bei toucharcade.com und nachfolgend ein kleines [...] [...] Test gibts bei toucharcade.com und nachfolgend ein kleines [...]

]]> By: rich_952000 http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-13872 rich_952000 Thu, 26 Feb 2009 04:16:27 +0000 http://toucharcade.com/?p=1889#comment-13872 I think that this game could benefit from more levels, but it's fun as all get out now. I'm sure with enough feedback Illusion Labs and the developer will add levels, or make a part II, either way i'll be pleased. I don't think that this game feels incomplete in any sense, but like most, I would exitedly welcome more content for Sway. I think that this game could benefit from more levels, but it's fun as all get out now. I'm sure with enough feedback Illusion Labs and the developer will add levels, or make a part II, either way i'll be pleased. I don't think that this game feels incomplete in any sense, but like most, I would exitedly welcome more content for Sway.

]]> By: rich_952000 http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-298845 rich_952000 Thu, 26 Feb 2009 04:16:00 +0000 http://toucharcade.com/?p=1889#comment-298845 I think that this game could benefit from more levels, but it's fun as all get out now. I'm sure with enough feedback Illusion Labs and the developer will add levels, or make a part II, either way i'll be pleased. I don't think that this game feels incomplete in any sense, but like most, I would exitedly welcome more content for Sway. I think that this game could benefit from more levels, but it's fun as all get out now. I'm sure with enough feedback Illusion Labs and the developer will add levels, or make a part II, either way i'll be pleased. I don't think that this game feels incomplete in any sense, but like most, I would exitedly welcome more content for Sway.

]]> By: dannys95 http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-13868 dannys95 Thu, 26 Feb 2009 03:26:30 +0000 http://toucharcade.com/?p=1889#comment-13868 hey anders any chance of adding levels? its my ONLY complain. hey anders any chance of adding levels? its my ONLY complain.

]]> By: dannys95 http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-298844 dannys95 Thu, 26 Feb 2009 03:26:00 +0000 http://toucharcade.com/?p=1889#comment-298844 hey anders any chance of adding levels? its my ONLY complain. hey anders any chance of adding levels? its my ONLY complain.

]]> By: kinl http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-13849 kinl Wed, 25 Feb 2009 23:05:31 +0000 http://toucharcade.com/?p=1889#comment-13849 wow 2 great games released at the same time, this and Zen Bound are definite winners! wow 2 great games released at the same time, this and Zen Bound are definite winners!

]]> By: kinl http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-298843 kinl Wed, 25 Feb 2009 23:05:00 +0000 http://toucharcade.com/?p=1889#comment-298843 wow 2 great games released at the same time, this and Zen Bound are definite winners! wow 2 great games released at the same time, this and Zen Bound are definite winners!

]]> By: Mokoto http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-13846 Mokoto Wed, 25 Feb 2009 23:02:50 +0000 http://toucharcade.com/?p=1889#comment-13846 wow the controls are quite innovative wow the controls are quite innovative

]]> By: Mokoto http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-298842 Mokoto Wed, 25 Feb 2009 23:02:00 +0000 http://toucharcade.com/?p=1889#comment-298842 wow the controls are quite innovative wow the controls are quite innovative

]]> By: Big Albie http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-13833 Big Albie Wed, 25 Feb 2009 21:38:08 +0000 http://toucharcade.com/?p=1889#comment-13833 @spiffyone: I agree with you on the pricing strategy. The lower intro price generates sales and creates word of mouth for the game. On top of that, it rewards the early adopters. If you combine this with a lite version at the time when the intro price expires, you also create a snowball effect by allowing people to try the game which is then reinforced with hopefully multitudes of positive reviews. Those early adopter reviews are what make or break a game. Of course, you can also a variation on this when you submit an update for the game, and provide a temporary price reduction prior to the update going live. My analysis is based on my line of work and the current economic climate. There will be disagreement on this approach, but in this climate, your objective should be to build name recognition and generate short-term sales that position you for the long haul. @spiffyone: I agree with you on the pricing strategy. The lower intro price generates sales and creates word of mouth for the game. On top of that, it rewards the early adopters. If you combine this with a lite version at the time when the intro price expires, you also create a snowball effect by allowing people to try the game which is then reinforced with hopefully multitudes of positive reviews. Those early adopter reviews are what make or break a game.

Of course, you can also a variation on this when you submit an update for the game, and provide a temporary price reduction prior to the update going live.

My analysis is based on my line of work and the current economic climate.

There will be disagreement on this approach, but in this climate, your objective should be to build name recognition and generate short-term sales that position you for the long haul.

]]> By: Big Albie http://toucharcade.com/2009/02/25/illusion-labs-sway-swings-into-app-store/#comment-298841 Big Albie Wed, 25 Feb 2009 21:38:00 +0000 http://toucharcade.com/?p=1889#comment-298841 @spiffyone: I agree with you on the pricing strategy. The lower intro price generates sales and creates word of mouth for the game. On top of that, it rewards the early adopters. If you combine this with a lite version at the time when the intro price expires, you also create a snowball effect by allowing people to try the game which is then reinforced with hopefully multitudes of positive reviews. Those early adopter reviews are what make or break a game. Of course, you can also a variation on this when you submit an update for the game, and provide a temporary price reduction prior to the update going live. My analysis is based on my line of work and the current economic climate. There will be disagreement on this approach, but in this climate, your objective should be to build name recognition and generate short-term sales that position you for the long haul. @spiffyone: I agree with you on the pricing strategy. The lower intro price generates sales and creates word of mouth for the game. On top of that, it rewards the early adopters. If you combine this with a lite version at the time when the intro price expires, you also create a snowball effect by allowing people to try the game which is then reinforced with hopefully multitudes of positive reviews. Those early adopter reviews are what make or break a game.

Of course, you can also a variation on this when you submit an update for the game, and provide a temporary price reduction prior to the update going live.

My analysis is based on my line of work and the current economic climate.

There will be disagreement on this approach, but in this climate, your objective should be to build name recognition and generate short-term sales that position you for the long haul.

]]>